meet the next service-dog in training

Coal

Coal is a one-year-old black Lab, raised and trained by LAB Allegiance. Once he's completed his service dog training, he’ll be placed with a child, veteran or first responder— no cost, no catch.

Every Lab Allegiance purchase helps make this possible.

100% of proceeds from our Logo Collection go to funding service dogs, like Coal, for veterans and first responders.

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Shop Freedom Collection

Unleash your American spirit with the Freedom Collection—a bold lineup of patriotic apparel designed for those who stand for freedom, strength, and loyalty. Whether you're a veteran, a proud fourth amendment exerciser, or a die-hard dog lover, this exclusive launch features rugged designs that honor your values. Our high-quality tees allow you to show off your pride with gear that speaks your language. Built for Americans who wear their patriotism loud and proud. Limited edition – get yours while supplies last!

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Where Lab Allegiance Began

Lab Allegiance was born to close a gap no one was talking about.

While countless veterans, first responders, and children need life-changing service dogs, far too few can afford them—and the waitlists are long.

Our founder, Mark, saw this firsthand and decided to do something about it. What started with one Labrador named Diesel turned into a mission to train and sponsor service dogs for those who serve and sacrifice.

Lab Allegiance is more than apparel—it's a movement.

Every shirt, hat, or hoodie funds real impact: supporting service dog training and placement for heroes who need them most.

And while we honor the Labrador in our name, LAB stands for Love All Breeds—because every dog has the power to change a life. We'll be featuring a different breed each month.

If you believe in freedom, loyalty, and giving back—join the Allegiance.

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meet the founder

Mark Minton

• Former K9 Officer
• Labrador Retriever Breeder
• Professional Dog Trainer
• Owner of The Dog Deacon Dog Training

Mark has spent his life on the front lines - first in law enforcement, now in service of something bigger. He knows firsthand the toll trauma takes on veterans and first responders. And he knows the healing power of a well-trained dog, because his own dogs pulled him out of his darkest days. That bond became his mission: to train elite service dogs and place them — for free — to those who need them most.

Join the Movement

Lab Allegiance isn’t just apparel.
It’s a mission.
A tribute to loyalty.
A stand for those who serve.

Wear the logo. Fund the mission. Change a life.